OpenAI has launched SearchGPT, an AI-powered search engine integrated into ChatGPT for paid subscribers. It offers real-time data and a conversational search experience. OpenAI has partnered with major news organisations for reliable sources. This positions OpenAI as a competitor to Google in search. The feature will expand to other user types soon, with no current plans for advertising. It may impact future SEO strategies.
Google faces challenges to its search dominance, including an antitrust ruling and competition from ChatGPT. Its 'Helpful Content Update' has negatively impacted small websites. A recent Web Creator Conference was perceived as an image improvement attempt rather than addressing concerns, revealing a potential disconnect between Google's engineers and typical users. OpenAI's ChatGPT-powered search may benefit previously affected small, independent sites.
OpenAI is launching a ChatGPT-powered search engine for paid users, potentially competing with Google. The feature includes source links and was developed with news organisations. This follows Google adding AI summaries to search results. Some news outlets have sued OpenAI and Microsoft over AI copyright concerns.
