Generative AI is being integrated into media and marketing operations at all levels. It's used to improve client results, boost sales, and enhance product launches. This adoption shows the industry now sees generative AI as a practical business tool rather than just a novel technology.
AI-generated headshot technology now rivals professional photography, threatening the future of headshot photography. This could impact various industries due to headshots being seen as a commodity, people's dislike of having them taken, and potential cost savings. Photographers are advised to adapt by developing unique styles and focusing on areas AI may struggle with, such as event or wedding photography.
Nvidia's CEO envisions 'AI employees' working in various roles, including marketing and chip design. These AI agents would be specialised, rented by companies, and instructed through missions and conversations. They could boost productivity, potentially improving company performance, and collaborate with humans and other AI agents in workplace platforms.
AI tools now enable video generation of people speaking unfamiliar languages fluently, though imperfectly. The technology can also create synthetic media like realistic video clips and deepfakes, raising misuse concerns. Experts anticipate AI-produced feature films within months, blurring lines between real and AI-generated content.
Google has launched Vids, an AI-powered video creation tool for select Workspace editions. Using the Gemini AI model, it creates workplace and marketing videos from Google Drive files and user descriptions. Vids offers templates, script suggestions, and a virtual recording studio. It compiles slideshows based on source documents or user input, rather than generating videos from scratch. The feature is being rolled out to various Business and Enterprise tier Workspace members.
