Generative AI is being integrated into media and marketing operations at all levels. It's used to improve client results, boost sales, and enhance product launches. This adoption shows the industry now sees generative AI as a practical business tool rather than just a novel technology.
AI-generated headshot technology now rivals professional photography, threatening the future of headshot photography. This could impact various industries due to headshots being seen as a commodity, people's dislike of having them taken, and potential cost savings. Photographers are advised to adapt by developing unique styles and focusing on areas AI may struggle with, such as event or wedding photography.
Apple is developing a feature to prevent voice assistants from responding to unintended triggers in adverts. Using the Shazam API, it matches audio from device microphones against downloaded fingerprints. When matched, the Siri trigger is disabled. Currently in the HomePod's software, it may expand to other Apple devices.
Meta Platforms' AI strategy has gained support from a previously sceptical fund manager. The company plans to heavily invest in AI, potentially improving advertising and messaging capabilities. This strategy has received mixed reactions from analysts, with some praising its potential impact on advertising performance, while others remain cautious about its monetisation.
An AI platform called Artisan has launched a controversial ad campaign in San Francisco promoting AI workers over humans. The 'Stop Hiring Humans' campaign features provocative billboards, sparking debate on social media about the ethics and implications of AI replacing human workers.
