Major tech companies are developing AI-powered augmented reality (AR) devices, expected by 2027. These wearable devices will offer context-aware guidance. Meta has launched AI-powered Ray-Bans and demonstrated prototype AR glasses. Other tech giants are also investing in this technology. The development raises privacy concerns and potential risks of AI-powered manipulation, prompting calls for regulatory focus.

**For consumer-facing businesses:** You'll need to prepare for a shift in customer interactions. AR devices will change how consumers access information and make purchasing decisions. Consider developing AR-compatible content and experiences to stay relevant. **For B2B companies:** Explore how AR can enhance your products or services. Think about integrating AR capabilities into your offerings to provide added value to clients. **For all businesses:** Start building AI and AR competencies within your teams. This may involve upskilling current employees or hiring new talent with relevant expertise. Also, review your data security and privacy practices, as these technologies will likely increase the amount and sensitivity of data you handle.

Expect a gradual but significant shift in how people interact with digital information. By 2027, AR devices may become as ubiquitous as smartphones are today. This will create new opportunities for marketing, customer service, and product development. However, it will also intensify competition for consumer attention. Prepare for potential regulatory changes around data privacy and AI ethics. These may impact how you can use AR and AI technologies in your business operations. Stay agile and ready to adapt your strategies as this technology evolves. Consider forming partnerships with tech companies or startups to stay at the forefront of AR and AI innovations in your industry.