Samsung has unveiled a new version of its Bixby AI assistant, powered by large language model technology. Currently exclusive to certain Samsung foldable phones in China, it features improved understanding of complex instructions, information extraction from on-screen content, and context retention in conversations. It supports text and voice input, and can be accessed from any screen. Samsung has not announced global availability plans.

**For smartphone manufacturers and AI developers:** Samsung's new Bixby AI assistant raises the bar for on-device AI capabilities. You'll need to accelerate your AI integration efforts to remain competitive. Consider partnering with AI firms or investing in in-house AI development to match these advanced features. **For app developers:** Prepare for a shift in user interaction patterns. Your apps may need to support more complex voice commands and screen content analysis. This could open new opportunities for innovative app features that leverage the AI's capabilities. **For customer service industries:** Bixby's improved understanding and context retention may set new customer expectations for AI assistants. You might need to upgrade your chatbots and virtual assistants to meet these rising standards.

Expect rapid advancements in on-device AI assistants across the mobile industry. Samsung's move will likely prompt competitors to accelerate their AI assistant development, potentially leading to a new wave of AI-centric smartphone features. You may see increased demand for AI-optimized hardware in mobile devices, impacting component suppliers and manufacturers. The ability of AI to extract information from on-screen content could revolutionize how users interact with their devices, potentially disrupting current app ecosystems and search behaviors. Prepare for a potential shift in marketing strategies, as AI assistants may become key influencers in users' digital experiences and purchasing decisions. Keep an eye on regulatory developments, as advanced on-device AI may raise new privacy and data protection concerns.