Country singer Randy Travis has released an AI-generated song after losing his ability to sing. This has sparked interest in AI's potential in music, despite general industry caution about the technology.

**For music industry executives:** AI-generated music opens new revenue streams and creative possibilities. You can revive dormant catalogs, create posthumous releases, or extend artists' careers beyond physical limitations. However, be prepared for potential backlash from purists and unions. Consider developing clear policies on AI usage and revenue sharing. **For IP lawyers:** Prepare for a surge in copyright and royalty disputes. The legal landscape around AI-generated music is murky. You'll need to navigate complex questions about authorship, originality, and fair use. Start building expertise in this area now to position yourself as a go-to advisor. **For marketing professionals:** AI-generated music offers unique storytelling opportunities. You can create personalized jingles, adaptive background music for ads, or even AI-powered brand anthems. However, tread carefully. Transparency about AI usage is crucial to maintain authenticity and avoid consumer backlash.

**For talent managers:** Expect a shift in skill valuation. Raw vocal talent may become less critical as AI can enhance or replicate voices. Instead, focus on developing artists with strong songwriting, performance, and personal branding skills. These human elements will become key differentiators in an AI-augmented industry. **For music producers:** Prepare for a dual-track future. On one hand, AI tools will become indispensable for efficiency and creativity enhancement. On the other, there will likely be a premium market for 100% human-produced music. Consider specializing in either AI-augmented production or guaranteed AI-free creations. **For live event organizers:** AI-generated music could revolutionize your field. Imagine concerts featuring AI-recreated voices of deceased artists, or live performances where AI adapts the music in real-time based on audience reactions. Start experimenting with these concepts now to stay ahead of the curve.