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Qualcomm Predicts On-Device AI for Smartphones
Key Takeaway
Qualcomm predicts smartphones with on-device AI capable of cross-app data integration by 2025
Summary
Qualcomm envisions future smartphones with on-device AI capable of answering questions by consulting multiple apps. This 'agentic AI' technology is expected to be more prevalent by 2025, not in next year's Android phones. The concept involves AI distilling data from apps and devices for personalised information. Similar developments include Galaxy AI, Google Gemini extensions, and Apple's Siri with personal context understanding.
Business Implications
**For smartphone manufacturers and app developers:** You need to prepare for a shift in user interaction paradigms. On-device AI assistants that can access and synthesize data across multiple apps will require new APIs and data-sharing protocols. This could disrupt current app ecosystems and business models built around siloed data. **For enterprise software providers:** The concept of 'agentic AI' could extend beyond smartphones to other business devices and systems. You should consider how your products can integrate with and support this type of cross-application AI assistance to remain competitive. **For data privacy and security teams:** The aggregation of data across apps by AI agents raises new privacy and security concerns. You'll need to develop new strategies for data governance, user consent, and protection against potential AI-driven data breaches or misuse.
Future Outlook
By 2025, expect a fundamental change in how users interact with their devices. AI agents acting as intermediaries between users and apps could significantly reduce direct app usage, potentially impacting app store revenues and advertising models. The race to develop the most capable on-device AI assistant will intensify among tech giants. This competition will drive rapid advancements in edge AI processing capabilities and more efficient AI models. As AI agents become more prevalent, you'll likely see a shift in user expectations towards more proactive and context-aware services across all digital interactions. This trend could extend beyond smartphones to other connected devices in both consumer and enterprise contexts, reshaping product development strategies across various industries.