A Polish state-funded radio station experimented with AI-generated content, including an interview with a deceased poet. The controversial attempt to boost listenership was quickly terminated following public outcry and criticism.

**For media and content organizations:** You must carefully weigh the risks and rewards of AI-generated content. While it may boost productivity and create novel experiences, it can severely damage your reputation if perceived as unethical or disrespectful. Establish clear guidelines for AI use, particularly regarding sensitive topics or representations of real people. **For all businesses:** This incident highlights the importance of thorough stakeholder analysis before implementing AI solutions. You need to anticipate public reaction and prepare crisis management strategies. Consider forming an AI ethics committee to evaluate potential projects and their societal impact.

Expect increased scrutiny and potential regulation of AI-generated content, especially in media and entertainment. You'll need to invest in transparent AI practices and possibly AI auditing capabilities. Public education on AI capabilities and limitations will become crucial for businesses using AI-generated content. Collaborations between AI experts and ethicists will likely become more common and valuable. Be prepared for a shift towards 'responsible AI' as a key differentiator in your industry. You may need to develop new metrics to measure the success of AI implementations that go beyond traditional KPIs and include ethical considerations and public perception.