Perplexity AI's CEO offered tech support to The New York Times during a workers' strike, despite recent legal threats from The Times over unauthorised content use. The Times' Tech Guild went on strike before a US election. The Times, along with other media outlets, have taken legal action against Perplexity AI for alleged copyright infringement.

**For media companies:** The strike highlights the growing tension between traditional media and AI companies. You may need to reassess your content protection strategies and consider how AI tools could impact your workforce. **For AI companies:** This incident underscores the importance of navigating complex relationships with content providers. You'll need to develop clear policies on data usage and be prepared for potential legal challenges. **For all businesses:** This situation demonstrates the need for robust contingency plans during labor disputes. Consider how you'd maintain critical operations and manage public relations during a strike.

Expect increased scrutiny of AI companies' data practices. You may see more legal battles over content usage rights, potentially leading to new regulations or industry standards. Prepare for a shift in how AI companies acquire and use training data. This could impact the development and deployment of AI tools in your organization. Watch for potential collaborations between media outlets and AI firms, as both sides may seek mutually beneficial arrangements. Consider how such partnerships could affect your industry's competitive landscape.