OWASP released guidance on defending against AI-based attacks, particularly deepfakes. AI-generated text in emails has increased to 12%, up from 7% in late 2022. A survey found 48% of IT professionals very concerned about deepfakes, with 74% seeing them as a future threat. Experts suggest technical solutions will be necessary to combat sophisticated deepfake attacks.

**For organizations handling sensitive information**: You must urgently reassess your email security protocols. The sharp rise in AI-generated text in emails (12% from 7%) necessitates immediate action. Implement advanced email filtering systems that can detect AI-generated content. Train your staff to recognize potential deepfake communications, especially those requesting sensitive information or financial transactions. **For IT departments**: Prioritize the implementation of multi-factor authentication and zero-trust security models to mitigate risks from sophisticated phishing attempts using AI-generated content. Consider investing in specialized deepfake detection software to protect your organization's digital assets and reputation.

Expect a rapid acceleration in the development and deployment of AI-powered security solutions. You'll likely see a surge in demand for specialized cybersecurity professionals with expertise in AI and deepfake detection. Prepare for potential regulatory changes requiring businesses to implement specific measures against AI-based attacks. Anticipate increased collaboration between tech companies, cybersecurity firms, and government agencies to develop standardized protocols for deepfake detection and prevention. Be ready to allocate more resources to ongoing employee training programs focused on identifying and responding to evolving AI-based threats. Consider exploring partnerships with AI ethics organizations to stay ahead of potential reputational risks associated with deepfake technologies.