OpenAI has launched SearchGPT, an AI-powered search engine integrated into ChatGPT for paid subscribers. It offers real-time data and a conversational search experience. OpenAI has partnered with major news organisations for reliable sources. This positions OpenAI as a competitor to Google in search. The feature will expand to other user types soon, with no current plans for advertising. It may impact future SEO strategies.

**For search engine companies:** You face a new formidable competitor. Revamp your offerings to match SearchGPT's conversational experience and real-time data capabilities. **For content creators and marketers:** Your SEO strategies need an overhaul. Focus on creating high-quality, conversational content that aligns with AI-driven search patterns. **For news organizations:** Partnering with AI companies like OpenAI could become crucial. It's an opportunity to expand your reach and maintain relevance in the evolving digital landscape. **For subscription-based services:** Take note of OpenAI's model. Offering premium features like SearchGPT could boost your value proposition and attract more subscribers.

Expect a shift in user behavior towards more natural, conversation-like interactions with search engines. This could reshape how people find and consume information online. The integration of AI in search will likely accelerate, pushing companies to invest heavily in AI research and development. You might see a surge in AI-related job openings and a growing demand for AI expertise across industries. As SearchGPT expands to more users, anticipate changes in digital advertising strategies. You'll need to adapt to new AI-driven platforms and potentially explore alternative revenue streams. Prepare for increased scrutiny on AI ethics and data privacy. You may need to navigate new regulations and public concerns about AI's role in information dissemination.