OpenAI is launching a ChatGPT-powered search engine for paid users, potentially competing with Google. The feature includes source links and was developed with news organisations. This follows Google adding AI summaries to search results. Some news outlets have sued OpenAI and Microsoft over AI copyright concerns.

**For search engine companies and content providers:** You're facing increased competition and potential disruption. OpenAI's move could reshape user expectations for search experiences, forcing you to innovate rapidly. Consider how you'll differentiate your offerings and maintain user loyalty. **For news organizations:** You have a new potential revenue stream and distribution channel. Evaluate the terms of partnerships with AI companies carefully, weighing short-term gains against long-term implications for your content's value and distribution control. **For all businesses:** Your digital presence and content strategy may need reassessment. As AI-powered search evolves, it could change how customers find and interact with your brand online. Start experimenting with how your content performs in these new AI-driven environments.

Expect a rapid evolution in search technology and user interfaces. Voice and multimodal search could become more prevalent as AI capabilities expand. You'll likely see increased integration of AI assistants across various business tools and platforms. Prepare for potential shifts in digital marketing strategies. SEO practices may need to adapt to AI-driven search algorithms. Content creation could increasingly focus on providing unique, high-quality information that AI systems can reliably cite. Anticipate legal and ethical challenges around AI and copyright to intensify. This could lead to new regulations or industry standards for AI training and content usage. Start considering how your organization will navigate these complex issues.