Lionsgate has partnered with AI firm Runway to create an AI model for their film and TV content. Executives claim filmmakers are using the tool, emphasising it will be used within guardrails and may reduce costs. The deal has reportedly received support from industry partners after clarification. This partnership marks a significant step in AI integration in filmmaking.

**For entertainment companies:** You're witnessing a pivotal shift in content creation. This AI partnership could streamline your production processes, potentially slashing costs and accelerating project timelines. However, tread carefully. You'll need to establish clear guidelines for AI usage to maintain creative integrity and avoid potential backlash. Consider forming your own AI partnerships to stay competitive, but be prepared to invest in training and change management to ensure smooth adoption. **For tech firms:** Lionsgate's move signals growing acceptance of AI in creative industries. You've got a prime opportunity to develop and market AI tools tailored for media production. Focus on creating user-friendly interfaces that empower rather than replace human creativity. Emphasize features that enhance efficiency in pre-production and post-production phases, where AI can have the most immediate impact without threatening core creative roles.

Expect a rapid proliferation of AI tools across the entertainment industry. You'll likely see a new ecosystem of AI-powered applications for script analysis, visual effects, and even preliminary storyboarding. Prepare for potential resistance from creative unions concerned about job displacement. You might need to renegotiate contracts to address AI usage and credit attribution. Look out for emerging ethical and legal challenges. Questions of copyright and ownership for AI-generated content will become increasingly complex. You may need to establish new industry standards and potentially lobby for clearer regulations. Anticipate a shift in skill requirements for your workforce. You'll need employees who can effectively collaborate with AI tools, blending technical proficiency with creative vision. Start planning now for upskilling programs and consider how your hiring practices might evolve to prioritize AI literacy alongside traditional industry skills.