Intuit is launching an AI assistant called Intuit Assist across its software, including QuickBooks. It aims to improve workflow efficiency, with claims of 45% faster invoice generation. The AI features target specific workflow bottlenecks rather than being broadly implemented.

**For finance and accounting departments:** You'll likely see a significant boost in productivity. With Intuit Assist claiming 45% faster invoice generation, your teams can redirect time to more strategic tasks. Consider reassessing workloads and job descriptions to capitalize on this efficiency gain. **For SMBs using QuickBooks:** You're positioned to compete more effectively with larger enterprises. The AI assistant could level the playing field by automating complex tasks, allowing you to focus on growth strategies. Watch for opportunities to streamline operations and reduce overhead costs.

Expect AI assistants to become increasingly specialized, targeting specific workflow bottlenecks rather than offering broad, generic solutions. This trend may accelerate the need for upskilling your workforce to effectively leverage these tools. You'll likely see a shift in job roles, with a greater emphasis on interpreting AI-generated insights and making strategic decisions based on them. Prepare for potential resistance from employees who fear job displacement; proactive communication and training will be crucial. As AI assistants become more prevalent, data security and privacy concerns will intensify. Stay ahead by developing robust policies and investing in cybersecurity measures to protect sensitive financial information.