Hyundai has unveiled a hydrogen-powered concept SUV called the Initium, set to debut at auto shows in November. Production is planned for next year. The vehicle has a 404-mile range on hydrogen and includes a backup electric system. Hyundai is investing £4 billion in hydrogen technology as part of its carbon neutrality goal. Market availability is yet to be confirmed.

**For automotive companies**: You must reassess your R&D strategies. Hyundai's move signals a potential shift in the market, challenging the dominance of battery electric vehicles. Consider diversifying your powertrain portfolio to include hydrogen fuel cell technology. This could open new revenue streams and protect against market disruptions. **For energy companies**: Prepare for increased demand in hydrogen production and distribution infrastructure. You'll need to scale up operations and invest in green hydrogen technologies to meet potential growth in this sector. **For fleet managers**: Start evaluating the total cost of ownership for hydrogen vehicles. They may offer advantages in range and refueling time, potentially reducing downtime and increasing operational efficiency.

Expect a surge in hydrogen-related patents and collaborations across industries. You'll likely see increased competition for talent in fuel cell engineering and hydrogen infrastructure development. Prepare for potential shifts in government policies and incentives as hydrogen gains traction. You may need to lobby for supportive regulations and funding. Watch for emerging opportunities in hydrogen production, storage, and transportation. Consider strategic partnerships or acquisitions to quickly gain expertise in this field. Be prepared for a possible restructuring of the automotive supply chain, with new players entering the market. You'll need to stay agile and ready to adapt your business model as the hydrogen ecosystem evolves.