Disney has formed a new Office of Technology Enablement to explore AI and emerging tech opportunities across its operations. Led by Jamie Voris, the group will focus on responsible use of AI and Mixed Reality, aiming to position Disney as a leader in these fields. The OTE will coordinate efforts company-wide but won't centralise all work in these areas.

**For entertainment and media companies:** Disney's move signals a strategic shift towards AI and Mixed Reality integration. You'll need to reassess your tech strategies to remain competitive. This decentralized approach allows for faster innovation and adaptability across diverse business units. Consider forming similar cross-functional teams to explore AI applications in content creation, theme park experiences, and customer engagement. **For tech companies:** Expect increased demand for AI and Mixed Reality solutions tailored to the entertainment industry. You may find new partnership opportunities as Disney and its competitors seek to implement these technologies responsibly.

As Disney leverages AI and Mixed Reality, you'll likely see a transformation in entertainment experiences. Expect more personalized content recommendations, interactive storytelling, and immersive theme park attractions. The focus on responsible AI use may set new industry standards, potentially influencing regulations. You should prepare for a market where AI-enhanced creativity becomes a key differentiator. Consider how you can use these technologies to streamline operations, enhance customer experiences, and create new revenue streams. Stay alert for potential collaborations or acquisitions as Disney seeks to bolster its technological capabilities.