ChatGPT search, combining AI chat with real-time web info, has launched for select users with a Chrome extension. Key uses include trend spotting, recipe finding, and trivia hosting, offering personalised and up-to-date information.

**For information-centric industries:** You'll need to reassess your competitive advantage. ChatGPT search threatens to disrupt traditional search engines and knowledge management systems. Consider how you can integrate this technology into your workflows to enhance productivity. **For marketing and customer service:** Prepare for a shift in consumer behavior. Your customers may start relying on AI-powered search for product information and support, potentially bypassing your carefully crafted content strategies. Adapt by focusing on unique, experiential content that AI can't replicate. **For HR and training:** Evaluate how ChatGPT search could streamline onboarding and continuous learning processes. You might need to redefine the skills you value in employees, prioritizing critical thinking and AI collaboration over rote memorization.

Expect a rapid evolution in how people access and process information. You'll likely see increased demand for AI literacy among your workforce. Start planning for AI integration across all business functions, from R&D to customer engagement. Be prepared for potential legal and ethical challenges around data privacy and AI-generated content. As ChatGPT search becomes more widespread, you may need to develop new metrics for measuring productivity and knowledge work. Keep an eye on emerging AI regulations that could impact your adoption of these technologies. Consider forming strategic partnerships with AI companies to stay ahead of the curve and maintain your competitive edge in an increasingly AI-driven business landscape.