AI safety advocates at TechCrunch Disrupt 2024 stressed the need for ethical considerations and safeguards in AI development. They highlighted concerns about rapid deployment without considering long-term consequences, addressing issues like content moderation, misinformation, and copyright. The speakers emphasised implementing guardrails in AI product development, proper licensing of artists' work, and red-teaming AI models to mitigate unintended consequences.

The news item could lead to increased market competitiveness as companies adapt to new regulations.

There is potential for growth in the sector as businesses innovate in response to these changes.