Fair Patterns, founded by Marie Potel-Saville, uses AI to identify dark patterns - manipulative design techniques on websites and apps. The European Commission found over 97% of popular EU sites use dark patterns. Fair Patterns' algorithm scans for these designs, flags them, and links to legal risks. The company aims to promote ethical practices, with some businesses like Canva and Bumble implementing their recommendations.

**For e-commerce and digital service providers:** You must scrutinize your UX design practices immediately. Fair Patterns' AI-powered algorithm exposes a widespread issue that could lead to legal risks and reputational damage. Proactively identifying and removing dark patterns from your digital interfaces will help you avoid potential fines and build trust with your customers. Consider integrating Fair Patterns' tool into your design process to ensure compliance and ethical practices. **For UX/UI designers and product managers:** You'll need to recalibrate your approach to user engagement and conversion optimization. The days of using manipulative design techniques are numbered. Shift your focus to creating transparent, user-friendly interfaces that prioritize genuine value and clear communication. This may initially impact short-term conversion rates, but it will foster long-term customer loyalty and brand integrity.

Expect a surge in AI-powered ethics and compliance tools across various industries. Fair Patterns' success will likely inspire similar solutions for other aspects of business operations, such as AI-driven audits for workplace practices or supply chain ethics. You'll need to stay ahead of this trend by incorporating these tools into your processes before they become mandatory. Prepare for stricter regulations on digital design practices. As awareness of dark patterns grows, lawmakers will likely introduce more comprehensive legislation to protect consumers. This could lead to mandatory ethical design audits for digital businesses. To future-proof your operations, start building a culture of ethical design now, and consider appointing a chief ethics officer to oversee these initiatives.